Digital marketing has gained more importance due to its multiple competitive advantages compared to the traditional one, most important of which is the wide reach to the target audience.
Also, the growing use of the internet and technology, the dependency of people on the online market has increased. People are spending more time on the internet for buying products and services. Due to the growing demand, content marketing is gaining fame. In fact, it is the most popular word in the online marketing world today. It helps many businesses to expand their reach and to create their unique identity in an online world. It plays a very important role in digital marketing and thus acquires a good position in running an online business. The content marketing delivers information in the form of speech, writing, and other arts and is mainly created to target the end-user or audience. Every content writer makes use of words and creative ideas to be the voice of the brand for which they are working.
This practical digital marketing and creative writing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximize online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
Course Details
- Course Date: 1 -3 September 2020
- Number of Days: 3 Days
- Timing: 5:00 AM- 9:00 PM
- Language of the Course and Material: English
- Venue: Hotel Venue/ Virtual Training
Key Learning Outcomes
By the end of this interactive course, the attendees will:
- Apply the best practices in content writing through using the right words;
- Understand how to incorporate digital marketing as a vital component of their marketing strategy and your business goals;
- Drive new visitor traffic to their website while improving online conversion rates;
- Create and manage online advertising and marketing campaigns;
- Effectively develop targeted PPC and mobile marketing campaigns;
- Measure and analyze visitor traffic to your website to optimize customer retention.
- Utilize advanced advertising techniques on popular social media platforms
- Setup conversion tracking on social media and Google AdWords
- Use advanced advertising features in Google Paid Search
- Recognize and use advanced SEO techniques to rank on top positions
- Understand CRO to improve conversions
- Employ powerful display retargeting techniques using AdRoll
- Understand and utilize the power of influencers’ marketing and affiliate marketing
Targeted Competencies:
- Social media advertising techniques.
- Paid and organic search techniques.
- Display and retargeting.
- Influencers and affiliate marketing
Target Audience:
This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organization’s online marketing strategy, such as:
- Senior management.
- Marketing and Business Development Managers.
- Marketing Executives.
- Small Business Owners.
- Anyone who would like to pursue a career in digital marketing
This training course will combine:
- Presentations with instructor-guided interactive discussions between participants relating to their individual interests.
- Practical exercises, Video material case studies.
- Presentations and group discussion in an active and participative way supported by reading and reference materials.
- Gamification
- Simulation
