High Impact Business Writing

Overview

The quality of your written communications either enhances or detracts from your value as a business professional. When you get it right you are communicating effectively and enhancing your professional credibility and image. 

High Impact Business Writing helps professionals at all levels fine tune their ability to connect with audiences and present ideas for the greatest impact. Through a combination of interactive classroom activities and writing practice, the workshop equips participants with the skills and knowledge to ensure their written communication is:

Audience focused: Understand what your reader cares about and what is of value to them. 

Linked to the important business issues and opportunities: Write to what your client is concerned about. 

Clearly written: Use a structure that is based on the intended purpose of the communication, and written in a way that will make the messages crystal clear to the reader.

Course Objectives 

By the end of this course, the participants will be able to understand:

• Apply the Five Step CLEAR Process of writing..
• Mastering the confusing rules of grammar and punctuation so the meaning is crystal clear rather than confusing.
• Applying English language in business documents such as letters, reports, presentations and speeches.
• Crafting technical and non-technical reports that are clear, concise and coherent.
• Write effective emails, memos and letters.

Target Audience:

This training course is suitable for employees who wish to improve their writing capabilities so that they can present complex information with clarity to colleagues, leaders and external stakeholders – to make them understand what it means and act on the information provided.

Targeted Competencies:

• Written communication
• Business writing etiquette
• Structured thinking
• Assertiveness

Training Methodology

A variety of training methods to reach the participants will be applied in a diverse manner. A number of methods will include brainstorming, lecturing, exercises, group discussion and sharing experiences.

The online course provides live classroom like experience where you will see the trainer and other participants and be able to take part in discussions, group exercises & Q/A’s.

Course Outline

• Course Introduction and Objectives
• Defining Effective Writing
• Writing for Your Reader
• Organizing Content
• Writing Style
• Logical Sequencing of Ideas
• Responding to Complex Situations through Writing
• Powerful Reports & Briefing Papers
• Putting It Into Practice – Some Example Modules

Course Delivery

This course has been designed to be delivers as below: